The Crew App is an internal Air Canada product, so the full case study is password protected. The summary below is public.
Air Canada's crew app helps 15,000+ pilots and flight attendants manage their lives around flying; from schedules and flight time credits to the operational details of every duty day.
I owned end-to-end design for the app from the ground up, working across two product pods serving both the In-Flight Services and Flight Operations crew. Partway through the project, I took on a concurrent Product Owner role alongside my design work, owning the product backlog, writing stories, navigating regulatory compliance, and driving roadmap prioritization.
What started as a mandate to replace a legacy crew tool became something more: a product shaped by the operational moments that crew navigate every day.
The full case study includes detailed research findings, design evolution, and outcomes.
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